Great T-Shirt Design: Discover Kittl

Written by Dani Sherman

Great T-shirt design is that holy grail of the e-Com world.  Both as a seller and a buyer.  So, what makes a design innately great?  

Well, there is an app for that-- and I'm here to share with you how Kittl can unleash your creativity with its user-friendly interface and wide range of templates, fonts, and graphics. You won't be able to resist taking your T-shirt designs to a whole new level! I, for one, am seriously addicted to this app.

In our upcoming article, we'll dive deep into the world of T-shirt design, discussing the essential elements that make a design stand out-- and exploring the dos and don'ts of the cool design stakes. We'll also provide a step-by-step guide on how to use Kittl effectively to turn your vision into reality. So, stay tuned and get ready to become super-creative! You're about to become something of an artist, or get a helping hand from some very good ones. 

Great T-Shirt Design: The Elements

When it comes to creating a great T-shirt design, there are several key elements that can make all the difference. From color selection to typography, visuals, and balance, each aspect plays a vital role in capturing attention and making a lasting impression.

Color Selection

One of the first things that catches the eye in any design is the choice of colors. The colors you select for your T-shirt design can evoke specific emotions, set the tone, and attract attention. Understanding color psychology and how different colors work together is essential.  

To create visually appealing T-shirt designs, consider using color harmony and contrast. Harmonious colors are those that are adjacent on the color wheel, such as blues and greens or reds and oranges. Contrasting colors, on the other hand, are those that are opposite on the color wheel, like black and white or yellow and purple. Experimenting with different color palettes can help you find the perfect combination for your design.

Get familiar with the color wheel for designs that work.


Typography can enhance the message and overall impact of your T-shirt design. Choosing appropriate fonts that resonate with your target audience is crucial. Consider the tone you want to convey - whether it's playful, edgy, or professional - and select fonts accordingly. Take your time to study and get to know the fonts, you're sure to find favorites and ones that are absolutely perfect for the message you are trying to convey. It's really amazing how mere letter form and characteristic can communicate.

To create a compelling T-shirt design, try combining different fonts for added impact. Pairing a bold, eye-catching font with a more subtle, readable font can create an interesting contrast. Pay attention to legibility and readability as well, ensuring that the text is clear and easily understandable.

Additionally, playing with text effects such as shadows, gradients, and outlines can add depth and visual interest to your design.

Finally, don't go too font-crazy-- the general wisdom is to stick to a font pairing, that is two fonts that complement one another.  Any more than that and it's going to get muddled-looking and messy! You want your design to pack an instant punch, instead of confusing the viewer.


The visuals in your T-shirt design can also make a significant impact. Whether through illustrations, graphics, photography, or vector art, visuals can help convey your message and capture attention.

If you're skilled in illustration or graphic design, creating original artwork can give your T-shirt design a unique and personalized touch. Alternatively, using photography or manipulating images to suit your design can create a visually stunning effect. Additionally, incorporating icons and symbols can add depth and symbolism to your design.

Balance and Proportion

Achieving balance and proportion is essential for a well-designed T-shirt. By carefully considering the placement and size of different elements, you can create a visually pleasing and harmonious design. If you've ever taken an art class, this is one of the fundamentals and there are rules to follow to give a design cohesion.

Symmetry and asymmetry both have their merits in T-shirt design. Symmetry creates a balanced and orderly feel, while asymmetry adds a sense of dynamism and uniqueness. The rule of thirds can also help guide your design placement, ensuring that your T-shirt design is visually appealing and well-proportioned. Lastly, utilizing negative space effectively can add visual interest and prevent overcrowding.

We are hard-wired to equate balance with beauty

Great T-Shirt Designs: What Works

Now that we've covered the essential elements of great T-shirt design, let's take a look at what works specifically in cool T-shirt designs. These elements can help your design stand out and make a statement. Because, that's what everybody wants these days in our highly visual, social media age. 

Creative and Unique Concepts

Cool T-shirt designs often rely on creative and unique concepts to make an impact. Thinking outside the norm and coming up with original ideas can set your design apart from the crowd. Whether it's a clever play on words, a creative illustration, or a unique visual concept, incorporating something fresh and unexpected can make your design stand out.

Pay attention to what's trending on Twitter, in the news, and wherever else you're kept up to date on the latest cultural happenings. It can be very lucrative to jump on waves of trends before they crest and break.  You might get ideas often, wherever you are when you're out and about. Make sure to jot them down on a notepad that you carry with you, if you're into the habit-- or into your phone's notepad app. You don't want to forget or lose track of a great idea that (figuratively) screams you could be on to a winner! And, believe me-- you will forget, if it's normal for you to have one hundred-and-one ideas going through your head throughout the day!

Bold and Eye-Catching Designs

Cool T-shirts are all about making a statement. Bold and eye-catching designs have the power to grab attention and make an impact. Incorporate vibrant colors, striking typography, and visually captivating visuals to create a design that demands attention.

Personalization and Customization

Cool T-shirts often have a personal touch or sense of customization. Allowing customers to personalize their T-shirts with names, initials, or custom messages can create a sense of individuality and make the design more meaningful to the wearer. Additionally, offering customization options such as color choices or design placement can give customers a sense of ownership over their T-shirt design. So, make that extra effort, and offer customization in your store. Your customers will thank you for it, with their business.

Versatility in Design

Cool T-shirt designs often have an element of versatility. Creating designs that can be easily adapted and applied to various T-shirt styles, colors, and sizes can increase their appeal. Designs that work well on both white and black T-shirts or that can be scaled up or down without compromising the integrity of the design will attract a wider audience. 

See the image below that features one of Kittl's most popular and downloaded designs. See what I mean about colors, font, message, and overall impact? This is just one example from Kittl's vast library of designs.

A great T-shirt design gets noticed!

Great T-Shirt Designs: What Doesn't Work

While it's essential to know what works in cool T-shirt designs, it's equally important to understand what doesn't work. Avoiding these pitfalls can ensure that your T-shirt designs are successful and well-received.

Overcrowding and Clutter

Overcrowding a T-shirt design with too many elements or excessive text can make it overwhelming and confusing. A cluttered design can be distracting and take away from the overall impact. Keeping your design clean, minimalistic, and balanced will allow the key elements to shine and make a stronger impression. So, keep the 'noise' down!

Poor Color Choices

While color can be a powerful tool in design, poor color choices can have the opposite effect. Using clashing colors or colors that are difficult to read can make your design unappealing and hard to understand. Be mindful of the emotions and messages your chosen colors convey, and select colors that amplify your design rather than detract from it.

You sure know it whenever you spot an ugly T-shirt at a store, right? It kind of hits you in the gut, as in "Who would buy that?!". It's somehow, because it doesn't work, or it's fundamentally a poor design. Don't be that person to populate the world with more ugly tees lol!

Inconsistent and Confusing Design

Inconsistency in a T-shirt design can make it look unprofessional and confusing. Make sure your design elements, such as typography, color palettes, and visuals, work together harmoniously. Create a cohesive and unified design that flows seamlessly, ensuring that all elements support and enhance each other rather than compete for attention.  

You may already know these concepts intuitively, but if you find it a bit of a struggle in practice-- perhaps have someone else cast a fresh eye and give you an unbiased opinion before you send a design to mockup. Or, spend some time checking out best-selling T-shirts on Amazon, to gauge where their appeal lies.  Because their creators are doing something right.  Note the use of color, fonts, and subject matter/message- and use these ideas, but never copy.  You'll only be forever chasing a bestseller, and you need to find your own groove. Inspiration is the word!

Lack of Originality

Building on that above point, about not copying-- creating a truly cool T-shirt design requires originality and freshness. Designs that lack originality can come across as generic and uninteresting. Avoid using stock images or relying too heavily on trends. Instead, focus on creating something unique that speaks to your target audience and sets your design apart from the rest.  And, steer clear of 'tired and bland' sayings, the like of which you might see in the big-box stores.  They've been done to death and back again!

How Kittl Can Help You Create a Great T-Shirt Design

Now that we have a good understanding of what makes a great T-shirt design, how can Kittl help bring these elements to life?

Design Inspiration and Ideas

Kittl offers a vast library of design inspiration and ideas to get your creative juices flowing. Whether you're looking for typography inspiration, color palette ideas, or visual concepts, Kittl is your one-stop shop. Explore different design categories and find inspiration from a wide range of styles and themes.Take your time, grab a coffee and just peruse the selection. Don't forget to mark your favorites with the little heart button! You'll want to remember them later.

Professional Design Tools

Kittl provides professional design tools that allow you to create high-quality and visually stunning T-shirt designs. With a user-friendly interface, you can easily navigate through the design process and bring your ideas to life. From manipulating images to adjusting typography, Kittl's design tools give you the freedom and control to create a design that matches your vision.

User-Friendly Interface

Even if you're new to design, Kittl's user-friendly interface makes it easy to create professional-looking T-shirt designs. With intuitive features and drag-and-drop functionality, you can experiment with different elements and layouts without any technical expertise. Kittl guides you through the design process, offering helpful tips and suggestions along the way.

All the design customization tools you need, right at your fingertips!

Customization Options

Kittl understands the importance of customization in T-shirt design. With Kittl, you can easily customize your design to suit your preferences and target audience. From text customization to graphic editing tools, color customization, and design placement and layering, Kittl provides a wide range of options to make your design unique and personalized.

And, yes-- you are welcome (and permitted) to use any design 'as-is', but it doesn't hurt to play around and tweak colors and other elements. You might wish to do this to align with your niche, or message.  I play around with the color palette selector, and sometimes decide that the orinal color scheme is just perfect for my purposes. Other times, a different color scheme preset can have the wow factor too-- and I'll use it instead.

Color Selection

Building on the importance of color selection, Kittl offers comprehensive guidance on understanding color psychology and how it can impact your design. With Kittl's color selection tools and resources, you can experiment with different color palettes, as I've said, and see how they work together. Kittl helps you make informed decisions about your color choices to create a visually stunning and aesthetically pleasing T-shirt design.

Typography in T-Shirt Design

Typography plays a crucial role in T-shirt design, and Kittl provides the tools and resources to help you choose appropriate fonts and create impactful typography. With a truly impressive selection of fonts to choose from and the ability to combine different fonts for added impact, Kittl allows you to experiment with typography and find the perfect look for your design-- ensuring legibility and readability is also made easy.

Creating Visuals for T-Shirt Designs

Kittl offers a range of features and tools to help you create stunning visuals for your T-shirt designs. Whether you prefer illustrations, graphics, photography, or vector art, Kittl provides the resources and guidance you need. With Kittl's user-friendly design tools, you can create original artwork, manipulate images, or incorporate icons and symbols to make your t-shirt design visually captivating.

Achieving Balance and Proportion

We looked at the importance of this design essential. Creating a well-balanced and proportioned T-shirt design is made simpler with Kittl's design tools. Whether you prefer symmetry or asymmetry, Kittl allows you to experiment with different design placements and sizes to achieve the desired balance. Utilizing negative space effectively is also made easy with Kittl, ensuring that your design is visually appealing and well-proportioned. You could easily get lost for days trying out all of Kittl's features and functionalities.  I'm not a master yet myself, but I am working towards it. That's what makes it so rewarding, when you can see your progress on the design front, too. Without realizing it, you're gaining skills that will only make you better and better at creating designs that pop!

Implementing Creative and Unique Concepts

Kittl encourages creativity and uniqueness in T-shirt design. With Kittl's design inspiration and resources, you can think outside the box and come up with original ideas that make your design stand out. Whether you want to tell a story through your design, incorporate pop culture references, or use humor and wit, Kittl provides the tools and support to bring your creative concepts to life.

Customization Options with Kittl

Finally, Kittl offers a wide range of customization options to make your t-shirt design truly one-of-a-kind. From text customization to graphic editing tools, color customization, and design placement and layering, Kittl allows you to personalize your design and make it your own. With Kittl, you have the freedom to create a t-shirt design that reflects your style and resonates with your target audience.

In conclusion, creating a great T-shirt design requires careful consideration of elements such as color selection, typography, visuals, and balance. Understanding what works and what doesn't in cool T-Shirt designs can help you create designs that are visually appealing and impactful. With Kittl's design inspiration, professional tools, user-friendly interface, and customization options, you have everything you need to create outstanding T-shirt designs that capture attention and make a lasting impression.

Feeling more confident about creating a great T-shirt design? Go on, give Kittl a try! You may just begin to wonder how you ever lived without it.

To happy adventures in eCommerce,

Dani x

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About the Author

Dani Sherman, CEO at EcomGemini

Dani's been immersed in the online space for the past several years, and she knows what it takes to establish a presence on multiple e-commerce platforms. She would like to help you get started with your own dreams of running a successful online business. Her blog focuses on all things Print-On-Demand and eCommerce.  So, check back often to see what's new, and to be inspired!